Einat has more than 20 years of experience in the global software industry, out of which 10 years are as the Co-Founder and Co-CEO of ServiceWise.

Along the years Einat held positions in various High-Tech companies, hardware, software and services – from system analysis and project management, through managing delivery units to business development and top management roles.

Einat has a rich experience in complex customer environments consists of various technologies, in global markets, such as Ford Motor Company, Ingersoll-Rand and MG-Rover.

Over the last 10 years, Einat has led dozens of CRM projects based on Salesforce CRM & platform for Sales, Service and marketing organizations, in customer from various industries and sizes.

Einat holds Bsc. in Industrial Engineering from Tel Aviv Uni. Married + 4 children.