Our company is comprised of professional individuals, and each of us has their own special traits.

Click on team member for more info.

Einat Tzur-Shain

Einat has more than 20 years of experience in the global software industry, out of which 10 years are as the Co-Founder and Co-CEO of ServiceWise.

Along the years Einat held positions in various High-Tech companies, hardware, software and services – from system analysis and project management, through managing delivery units to business development and top management roles.

Einat has a rich experience in complex customer environments consists of various technologies, in global markets, such as Ford Motor Company, Ingersoll-Rand and MG-Rover.

Over the last 15 years, Einat has led hundreds of CRM projects based on Salesforce CRM & platform for Sales, Service and marketing organizations, in customers from various industries and sizes.

Einat holds a Bsc. degree in Industrial Engineering from Tel Aviv Uni. Einat is Married + 4 children.

Bentsi Brandes

Bentsi brings to ServiceWise over 20 years of experience in projects management and system analysis. Since 2007, he has been managing and implementing Salesforce. Prior to that he managed Number Portability System projects for all the major telecom companies in Israel. He previously held various managerial positions at Yael Software in the area of business development, project management and led projects of more than $5M. Bentsi graduated MAMRAM and holds a B.Sc degree in Computer Science from Bar Ilan University.

Igal Lebedev

Igal has over 11 years of experience with Salesforce systems and a great love for technology. Igal has a deep understanding of business processes and was the Founder and CEO of ‘BuilderEdge’ - the only Salesforce based construction ERP. Just before that, he was the Co-Founder VP R&D of ‘Novidea Software’ - an end-to-end platform provides real-time business intelligence and seamless workflow management for brokers, agents, MGAs, bancassurance and corporate risk management. Igal has a wife and 3 children and he loves to work.

Adi Friedman

Head of Delivery
Adi joined our team as an experienced QA engineer almost 7 years ago, with a mission to improve the quality of our delivered solutions. After forming and assimilating the quality vision in ServiceWise, Adi has led the QA team to become a significant link in our success stories. As Head of Delivery, managing the development and QA teams, Adi is still fully committed to delivering high-quality solutions.